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Climate data is powerful, but only if people can make sense of it.
Today, most climate information is locked in scientific reports, technical language, spreadsheets, and policy documents that never reach the people who need them most. Communities, journalists, educators, and decision-makers often struggle to interpret complex data, even though it shapes every part of the climate conversation.
The Data-to-Story Impact Lab is WeAreTELL’s solution to this gap.
We take climate science, research, and open data and transform it into clear, human-centered stories, visuals, and tools that help the world understand what’s happening, why it matters, and what can be done.
We analyze climate reports, scientific studies, IPCC data, and local research, then translate the findings into:
simplified explainers
human stories
localized narratives
short films and animations
community-friendly summaries
Our goal: make climate knowledge accessible, relatable, and actionable.
Data becomes powerful when people can see it.
The Lab produces:
data visualizations
infographics
maps showing vulnerable zones
interactive digital tools
social media explainers
classroom-friendly graphics
These help audiences understand trends like heatwaves, floods, air pollution, deforestation, and food insecurity at both global and local scales.
Climate data means nothing if communities can’t see themselves in it.
We customize global datasets for local contexts:
Kenya, Peru, the Philippines (initial focus)
city-level maps of risk
regional climate projections
trends affecting livelihoods, health, migration, and youth
community-based data collection
This ensures that scientific knowledge connects directly to frontline realities.
We train:
youth
journalists
local NGOs
community leaders
teachers
storytellers
They learn how to interpret climate data, check accuracy, and integrate data into powerful narratives.
The result: stronger stories, stronger advocacy.
The Lab creates story-driven resources for partners who need clear, credible information, including:
policy briefs
press kits
climate risk profiles
donor-ready insights
campaign assets
research summaries
Our data storytelling strengthens advocacy efforts across climate justice, adaptation, resilience, and environmental protection.
We track:
COP30 and global climate commitments
Loss & Damage funding flows
adaptation finance gaps
deforestation hotspots
air quality and heatwave trends
city-level climate risks
Our stories highlight where progress is real and where the world is failing.
Join us as we change the way the world understands the climate crisis through powerful, human stories.